From the workbench

Field Notes.

What we're learning while building AI Operators, serving real clients, and running lean businesses with AI doing the heavy lifting.

First it remembered. Then I gave it hands.

Two short videos about Total Recall: the AI that learned my history, and what changed when I connected it to tools that could do the work.

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The Sales Conversation Starts Before I Do

Watch my AI Operator Sales System help prospects explain what they need, keep the conversation going, and choose whether to send me a plan for review.

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The Job Your Best Clients Can't Fill

The bigger opportunity for agencies: find the impossible role your best clients keep trying to hire, then build the AI Operator that can do it.

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How I’m Selling High-Ticket AI Operators

How AI Operators help established businesses move faster, do better work, and scale without relying on one overwhelmed employee.

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In Case You Missed This Yesterday...

I disappeared for a while because I became obsessed with building AI systems for established businesses. Here is what I learned—and why we should be building AI employees, not chatbots.

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